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Research papers

How to optimize product characteristics using computerized investigation techniques

The purpose of this paper is to illustrate the optimization of the mix for a consumer product in relation to its competitive frame. The paper is divided into different steps that utilize a concrete case to exemplify how the opportunity provided by...

Catalogue: ESOMAR Congress 1989
Authors: Fausto Falcone, Leonardo Jaconelli
Company: Burke, Inc.
September 1, 1989
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Citation

Falcone and Jaconelli (1989a, September 01). How to optimize product characteristics using computerized investigation techniques. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-optimize-product-characteristics-using-computerized-investigation-techniques